Rival Antler Chews Branding

When I got word that a friend of mine was establishing a new pet chew company and was holding a logo design competition, I knew I needed to jump into the ring. The founder of Rival Antler Chews had been holding a logo design contest on a popular bidding platform. Some of the contending entries are shown below, to the left of my design on the right.

I got a sense for what the different artists were aiming for, but recognized there was an opportunity for improvement in execution. I decided to throw my own version together which built upon the other designs but simplified the form to be a bit more modern and geometrical. My logo ended up winning the contest and made for an memorable, distinct design.