Church Tactical Solutions Branding

There’s no easy way to break into such a sensitive topic. The frequency of mass shootings, especially involving  political and religious targeting in our country feels like it has exploded in the past decade. When I was approached by the founder of Church Tactical Solutions to help develop a brand identity, I felt personally charged to deliver something that represented everything this company stood for.

The company was looking for for a brand that resembled both the church and religious sector they operated within, while also exuding traditional elements of safety, security, and defense. As I thought through these visual elements, I also recognized the company name was pretty lengthy. It was this realization that allowed me to synthesize the monogram, cross, and shield visuals into a single, streamlined identity.

This project was very personally significant to me. It has been heartbreaking to see the tragic events taking place across our country as both a member of a church as well as a member of society. It felt powerful for me to be able to design something that captured the elements of faith and defense in such a seamless and connected way. I’ve personally enjoyed seeing this logo in use across the company’s website, presentation materials, and branded apparel. I feel it serves as a symbol of strength and safety in a time where both are in short supply.